A local personal trainer has brought a state-of-the-art gym and new job roles to Keyworth – following a commercial property transaction supported by Nelsons.
Aspire 4 Fitness is a new venture for Matt Kirk-Ellis, who spent more than four years in the Royal Navy as a Royal Marine before becoming a personal trainer, based in Mansfield, for the past six years.
The new gym, located on the Keyworth Trading Estate, features personal trainer-led bootcamps and high-tech equipment, including Wattbikes, SkiErgs and Versaclimbers. It has also created one part-time and two full-time receptionist roles, as well as five self-employed personal trainers.
Matt, now of Cotgrave, who opened Aspire 4 Fitness with support from a private investor, said:
“I’m really excited to be bringing this new facility to the Keyworth community. The location offers a great opportunity as we will be the only standalone gym in the village.
“Having recently moved to the area from a town with a large number of fitness facilities, I felt there was something missing. I hope to provide a supportive, encouraging fitness facility with reasonable prices for the locals of Keyworth and the surrounding areas.”
The gym opened on the 1 November. Memberships are non-contractual and discounts are available for emergency services workers, members of the armed forces and students. Matt added:
“Having worked in the health and fitness industry for many years I felt frustrated with the lack of support offered from large health clubs, leaving members feeling unnoticed and personal trainers working long hours.
“My vision was to open a gym ran by personal trainers and fitness enthusiasts who are passionate and motivated to help members in their journey.
“I hope that Aspire 4 Fitness will grow and develop in line with my original vision and will provide a fitness facility that the local community is proud to have and be part of.”
“This is a really exciting time, not only for Matt and the team at Aspire 4 Fitness, but also for the local community. There was great scope to open a gym in Keyworth and optimise the lack of competition in the area.
“Once the opportunity presented itself, it was a perfect fit for Matt and his gym concept. It was a pleasure working with Matt and I am sure the business will be a great success. I look forward to seeing Aspire 4 Fitness thrive in the future.”
“This is the first time I have worked with Riaz and the team at Nelsons and the service provided was first-class. The team worked tirelessly and Riaz’s commercial insight was invaluable.”
“This is fantastic news that has created jobs in Keyworth and it was a pleasure to work on the deal. I wish Matt all the best in what I’m sure will be a successful business.”