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Nelsons has acted for Leicester-based All About Group in a six-figure deal in which All About joins forces with Leadbay in Bristol to create the largest financial services lead generation company in the UK.
Trading as Leadbay Media Group, the combined brands will offer a wider, much more flexible service to mortgage brokers and IFAs of all sizes, supplying more than 45,000 mortgage and loan leads and 15,000 life and income protection-related leads per year. Advisers will be able to buy leads either through Leadbay’s innovative bidding system, or obtain fixed price leads using a new, cutting edge, technology platform developed by All About Leads.
Leadbay Media Group Ltd will be headed up from All About Group’s Leicester office by director Rob Ridge. Commenting on the deal, he says:
“I am committed to growing this company to the benefit of both the brokers and financial advisers who support us and buy from us, but also our affiliate partners who provide us with leads. Leadbay Media Group remains committed to financial services and will build on the previous success of the two brands while also taking the company into new arenas.”
Corporate director, Chris Rees, and solicitor, Rik Pancholi, at the Leicester office of Nelsons advised All About Group in the deal, with employment advice provided by solicitor Ruth Edwards. Rik Pancholi says:
“It has been a real pleasure working so closely with Rob and the All About team on the successful completion of the merger of these two businesses which share an excellent synergy. We have been impressed with the enthusiasm, drive and commitment of all parties to the deal, and we are confident that the combined group company will remain at the forefront of its industry. We wish Rob and his team every success and look forward to continuing to advise them throughout this exciting stage in the company’s development.”